This year, we at Outthinker embarked on a journey to understand business ecosystems—a business model in which companies, partners, and suppliers band together in a mutually-beneficial structure to bring customer satisfaction to new levels of service.
One of the pioneers in this type of model, which they named RenDanHeYi (RDHY), is the Haier Group Corporation, a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. Since its founding in 2005 by Mr. Zhang Ruimin, RenDanHeyi has empowered employees to directly face and serve users, create user value, and realize their own shared value in doing so.
In this special series, over a collection of interviews with experts and professionals in various facets of RenDanHeYi, we distill the top practices you can learn to apply these Ecosystem Brand principles to your own organization to stay competitive in the age of ecosystems.
